On-Board Revenues

Maximising ancillary income is more important than ever. Selling more of your products and services to passengers through effective promotions at the pre-board and on-board stages is key. Promotional activities for you to consider and which we can provide in full include:

Third-party advertising:

• On-screen adverts within your content programming
• Printed adverts in duty free magazines and entertainment guides
• Seat-back adverts
• Flyer inserts within on-board publications
• Website adverts

Promotion of duty free goods and food and beverages:

• Cabin crew announcements during the flight
• Cabin crew sales targets and incentivisations
• Duty free magazines and food and beverage menus on-board 
• Flyers at the check-in counter

Headset sales:

• Rental of headsets to passengers to enable them to enjoy movies, TV shows and audio channels

Hand-held entertainment systems:

Many airlines are now choosing to rent hand-held entertainment systems to passengers such as the iPad, Samsung Galaxy or Sony PlayStation Portable (PSP) because of their significant on-board revenue potential. Rental volumes can be maximised through:

Pre-board promotion -

• Website bookings
• Printed or electronic adverts with tickets

On-board promotion -

• Cabin crew announcements
• Adverts within in-flight magazines
• Seat-back adverts