Increase on-board revenues

Effective, powerful campaigns to promote goods and servicesMaximising ancillary income is more important than ever. Selling more of your products and services to passengers through effective promotions at the pre-board and on-board stages is key. Promotional activities for you to consider and which we can provide in full include:

Third-party advertising:

• On-screen adverts within your content programming
• Printed adverts in duty free magazines and entertainment guides
• Seat-back adverts
• Flyer inserts within on-board publications
• Website adverts

Promotion of duty free goods and food and beverages:

• Cabin crew announcements during the flight
• Cabin crew sales targets and incentivisations
• Duty free magazines and food and beverage menus on-board 
• Flyers at the check-in counter

Headset sales:

• Rental of headsets to passengers to enable them to enjoy movies, TV shows and audio channels

Hand-held entertainment systems:

Many airlines are now choosing to rent hand-held entertainment systems such as the Sony PlayStation Portable (PSP) to passengers because of their significant on-board revenue potential. Rental volumes can be maximised through:

Pre-board promotion -

• Website bookings
• Printed or electronic adverts with tickets

On-board promotion -

• Cabin crew announcements
• Adverts within in-flight magazines
• Seat-back adverts