Improve passenger entertainment

Passengers are more discerning in their tastes than ever before. They expect enjoyable, imaginative entertainment to make their journey as pleasurable as possible.Improving passenger entertainment

Working with a good content service provider (CSP) will ensure that you create and deliver a bespoke and innovative entertainment package that will encourage client loyalty and repeat business.

Some of the key issues to consider include:

• Research: when compiling content, close consideration should be given to passenger demographics, route networks, cultural sensitivities, seasonal changes and the success of movies, TV shows and audio content across regions based on ratings and reviews. 
• Content suppliers: your CSP should have an excellent network of content suppliers globally to ensure a rich and varied choice of great content that will appeal to all passengers.
• Knowledge: your CSP should be passionate and knowledgeable about the entertainment content that is available so that they can provide you with the highest quality advice when recommending line ups.
• Viewing pattern analysis: it is important to monitor and analyse on-board viewing figures and habits to understand which content is popular and that which isn’t so that line-ups can be regularly improved.
• Passenger feedback: conducting in-depth research amongst your passengers to gauge their opinions regarding the entertainment package on offer enables corrective action and improvements to be made.