What is the role of an in-flight entertainment content service provider?

Many factors play a part in encouraging passengers to become repeat customers. Low ticket prices, good quality meals and great customer service for example all contribute.

Increasingly one of the major influences on customer loyalty is the standard of in-flight entertainment (IFE) available on-board. Passengers now expect to be entertained during their flight to make their journey more pleasurable.

IFE providers or CSPs (content service providers) act as the gateway between airline and content supplier. They should be able to provide a broad range of great value content including:

• Movies & Films – from box office blockbusters and smaller independent titles to cinematic classics and regional films, a great IFE provider will have access to a wide selection of great movies.
• Television Shows – in order to provide airlines with a vast library of TV shows to choose from, many in-flight entertainment providers will have a team dedicated to short programme buying with a global network of suppliers to cater for all tastes.
• Audio – due to wide tastes amongst passengers your IFE provider will need to have a wide range of music available covering genres such as pop, classical, jazz, easy listening and dance, plus access to audio books, comedy shows and news channels.
• Sleep & Relaxation – as many travellers prefer to sleep whilst flying, a fantastic solution called pzizz is now available.  pzizz is a unique, patented sleep and relaxation application used by over half a million people worldwide. It is ideal for use by airline passengers.

To ensure a great IFE package is tailored to your airline’s exact requirements, your IFE supplier will take care of:

• Content – maintaining close relationships with global content suppliers helps in-flight entertainment providers offer an innovative and diverse range of TV, film, music and much more.
• Research – an experienced in-flight entertainment provider undertakes extensive research into passenger demographics, seasonal changes and route networks to ensure that the IFE package is perfectly tailored.
• Quality control – content needs to be carefully checked to make sure it is free of errors and glitches before being supplied to the airline.
• Scheduling – in-depth strategic and creative thought into content recommendations needs to be applied by the CSP so that fresh, regularly updated entertainment is delivered to the passenger.

For great quality, cost-effective in-flight entertainment, contact IFE Services on + 44 (0) 1565 752777 or email info@ifeservices.com.