IFE Services

The role of APEX in the in-flight entertainment industry

April 2012

The Airline Passenger Experience Association (APEX) plays a pivotal role in the in-flight entertainment (IFE) industry. As a network of the world's leading airlines, suppliers and related companies, the organisation is focused on enhancing the experience of airline passengers globally.

As well as focusing on IFE, APEX also covers related areas such as cabin interiors, inflight services, onboard retail and the experience of airline passengers pre and post flight.

One of APEX's most important roles is bringing together the IFE industry through events dotted around the world. In-flight content service providers, airlines and content producers are regularly given the opportunity to network, discuss content, share ideas and discuss future developments.

Every year, APEX’s calendar is full of great conferences, exhibitions and educational events. The APEX EXPO, for example, is the premier industry event, drawing hundreds of airlines and thousands of vendor delegates as well as a host of influential speakers.

Last month, the association brought together airlines and content producers for its annual APEX TV Market Conference. The event, which was held in Brighton this year, provided content buyers (airlines) the chance to schedule appointments with the world's most prominent producers of TV content. This included the likes of the BBC and ITV, as well as NBC, ABC and 20th Century Fox - providing the ideal starting point for airlines to plan their annual in-flight TV schedules.

Through its dedicated news section on the APEX website, the association regularly publishes informative and educational stories around the passenger experience, connectivity and technology, airlines and aircraft, and the association itself. Meanwhile the password protected Members Directory enables APEX members to network and make valuable industry contacts. 

With the in-flight entertainment industry evolving at such a rapid rate, APEX plays an increasingly important role in helping airlines and content service providers create exceptional experiences for airline passengers.

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