Producing duty free magazines that sell

At IFE Services, the production of Duty Free Magazines is one of the many original production services we can offer airline clients. We might be better known for our content service provision but we're just as capable of producing cost-effective, high quality duty free publications to meet the in-flight shopping needs of your passengers.

A well designed, attractive looking duty free magazine packed full of popular products can help boost your in-flight sales and onboard revenues significantly, and provide your passengers with the products and savings they're looking for, whether they're flying out or returning home.

With an audience on board your plane, you'll want to make sure that all passengers are aware of all the great offers available during their journey - from jewellery and watches to perfume and popular gifts such as wallets, belts and pens.

When producing your duty-free magazine you will need to consider passenger demographics carefully. Business travellers for example will have different product expectations compared to those of holidaymakers. Using the right imagery, tone and content is essential.  You will also need to think about cultural sensitivities of course – selling alcohol onboard for example is unacceptable in certain regions of the world.   

As the cost of living continues to rise during these uncertain economic times, many of your passengers will be looking for bargains.  The chance to make substantial savings on expensive items will be highly appealing. Spirits and tobacco products will always be popular, as such a high percentage of the high street price is tax.  Being able to buy the latest big brand fragrances and cosmetics in larger sizes with significant reductions will also be appealing.  

Electronic items are always tempting to passengers too as prices can be considerably cheaper, compared to the high street or even online retailers.  Watches and jewellery are also highly popular with airline passengers too for the same reasons. Those who are looking forward to their holiday may want to buy souvenirs of their flight, or last minute holiday essentials like chargers for their gadgets or designer sunglasses.  

As well as generating revenues through product sales, advertising in your duty free magazines will also help to bring in additional cash. Holiday destinations, local hotels, car hire companies and attractions will want to make sure that their products and services are seen by the thousands of passengers on your flights every day.

Why not see how IFE Services can help you make the most of your in-flight entertainment?  Contact us today on + 44 (0) 1565 752777 or email info@ifeservices.com.