The benefits of in-flight promotional videos

In-flight promotional videos can be a highly cost-effective way of advertising products and services and increasing airline revenues.

Here's why you should consider using them as part of your in-flight entertainment package.

1.    Passengers are often relaxed and happy and therefore more receptive to sales messages whilst in the air. So it's a great opportunity to remind them of the products and services available for purchase on-board.

2.    In-flight product purchases such as duty free goods can be heavily promoted using in-flight videos.  With significant savings to be made on popular goods such as perfumes and spirits, cigarettes and jewellery, many passengers welcome being informed of these tax-free products.

3.    In-flight promotional videos are a great way to advertise your airline’s in-flight entertainment package of movies, TV shows, music, games and other content.  

4.    You can use in-flight promotional videos to tell passengers about the other services provided by your airline such as special online and seasonal offers.

5.    Passengers will also want to know which other regions and cities your airline flies to. In-flight promotional videos are a great way to showcase new holiday and business destinations.

6.    In-flight snacks and drinks can be very profitable and so it's important to promote them at regular intervals during the flight. A high quality promotional video can show what’s on offer, prices and how to order.

7.    You'll want to make sure that your passengers are aware that you have headsets for sale or hire so that they can enjoy the great in-flight films, TV shows and audio content you provide.

8.    If you offer handheld portable in-flight entertainment complimentary or for rent, in-flight promotional videos are an ideal way to promote them onboard.

9. The quality of your promotional video is a reflection of your brand and company so it’s important that a reputable and experienced IFE supplier is hired to produce it.  

10. By keeping your in-flight videos short, informative and entertaining, they will remain interesting without being too distracting. They can be shown at different times of the flight, such as before and after films meals.

Why not see how IFE Services can help you make the most of your in-flight entertainment and services?  Contact us on + 44 (0) 1565 752777 today or email info@ifeservices.com.